Could going IPO be a smart PR financial move for luxury brands? Prada showed us strength and courage with the anticipation of a public offering this summer. Would this be the key to attract a higher takeover offer in the future? Well, many other luxury brands are starting to think just like this.

Prada has toyed with an IPO for years and last considered a listing in 2008, only to pull back as the financial crisis hit. That was before Chinese luxury became the hot ticket and every luxury brand now targeting the Asian markets. Last month, media reports said Prada, the maker of Miu Miu bags and Church’s shoes, filed a prospectus to debut in Hong Kong in June.

As rumors of the imminent listing have built up, other potential IPO candidates, including Italian rival Salvatore Ferragamo SpA as well as Moncler, the French outerwear maker known for its expensive down jackets, have surfaced.

Where does this leave independent labels and most importantly France’s Chanel?


Source: MarketWatch


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  2. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

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