NOMI Beauty was founded by Nikki Robinson, a celebrity makeup artist, marketing strategist and Fortune 500 beauty innovator turned entrepreneur. When Robinson uncovered that the hotel market was being underserved by luxury salons despite the fact that female travelers want and need these services, she set out to create NOMI Beauty. Convinced that on-demand beauty could offer women their underlying desire for the luxury of more time, she and her co-founder built Lorelei, an artificial intelligence technology to match every appointment request with an available hair stylist or makeup artist.

By creating groundbreaking artificial intelligence to streamline the scheduling process, and a proprietary back end, NOMI Beauty has taken the business of beauty into the future – becoming the first on-demand beauty company to have an open API.


NOMI Beauty Luxury On-Demand


With a highly-coveted Oracle partnership, which allows them to integrate into partner hotels’ management and payment systems, NOMI Beauty is revolutionizing the way hotels do business. Officially launching at select Highgate properties in New York City including The Quin, WestHouse, and The Knickerbocker, as well as the InterContinental Times Square and The Refinery Hotel, NOMI Beauty makes ordering a blowout as easy as ordering room service.

NOMI Beauty launches in New York City at select partner hotels, with plans to roll out nationwide in 2017. Services are priced $95 for a blowout, $105 for a makeup application and $300 for a makeup lesson for two (all +tax and gratuity). Booking is available via the hotel’s concierge desk, the NOMI Beauty App or



Follow NOMI Beauty on Instagram @nomibeauty #WomenGoingPlaces, visit or download the app to book today.

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