photo credit Louis Vuitton What if luxury brands outfitted popular U.S. luxury portals, blogs, cafes, and so on? By using the exact same approach in Tokyo’s luxury brand cafes outfitting luxury brand logos through lifestyle awareness. Sure most luxury brands might ponder over placing an banner ad image on a site focused on luxury media that …
LUXURY BRAND
Showing: 7 - 12 of 25 ArticlesLuxury Brand Incentives Good or Bad Idea
Price is never a concern when it comes to selling luxury goods. Yet why are so many luxury brands now using “incentives” to get ultra wealthy consumers to buy luxury goods? This type of marketing can also backfire for luxury brands if they don’t focus on quality over discounting…. Luxury goods should not be promoted …
Labor Day Luxury Brand Tips For Branding Our GiveAway
Believe it our not Labor Day is the perfect time to help wealthy consumers to fall crazy drunk in love with your luxury brand. To do this is not as hard or as difficult as you might be thinking. Labor Day When it comes to branding especially for luxury brands those in charge simply confuse …
Luxury Brand Christie’s £2.7 Billion ($4.5 Billion) Art Sales Timeline Review
Christie’s had sales of £2.69 billion, up 12% ($4.47 billion, up 22%), for the half year ending 30 June 2014. Christie’s successful strategy to connect with more collectors globally underpins the results, with the figures driven by an increase in the value of artworks sold across categories, geographies and price levels. Digital engagement and new …
The Luxury Experience Putting Customer Service Against Technology
Yes, luxury should be more exclusive and personal. However, can customer service address every need of affluent consumers today? Luxury brands want to provide the best experiences possible to win customer loyalty. Many luxury brands have opted out of engaging with affluent audiences through mobile technology. Mobile commerce presents serious revenue earnings potential for luxury …
Luxury Counterfeit $22 Billion Dollar Problem How-to Protect Your Brand
Could you seriously spot a luxury fake? If you had to identify a luxury brand fake from a counterfeit, do you think that you would be able to do so? I have seen some really and I mean really amazing luxury counterfeit products lately! With the best imposter or as the French say imposteur deception being distributed in India. So …
You must be logged in to post a comment.