Luxury Brand Digital Marketing Portal
Beginning tomorrow, Macy’s (NYSE:M) customers may faint from excitement over the retailer’s new Black Friday commercial featuring superstar Justin Bieber. The TV spot’s humorous storyline shows what happens when people come in contact with Bieber’s well-known wink. Scheduled to break on television on Tuesday, Nov. 20, the commercial reminds customers to shop Macy’s starting at …
With the 2012 holiday shopping season right around the corner, MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today released its latest study examining e-commerce and counterfeit goods. Focusing on the apparel and luxury goods segments, the MarkMonitor Shopping Report found that one in five bargain hunters in the U.S. …
This may be a huge sign that not only is luxury a perception but also lifestyle is a perception too. Wealthy lifestyle is beyond loyalty to luxury brands. Before this recent study I never really understood why a Toyota Prius with a modest price tag was considered the luxury car for wealthy consumers. However, I …
Gwyneth Paltrow For Hugo Boss Nuit Pour Femme luxury campaign face of beauty. Classy luxury PR and appealing for the desired target audience.
In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you …
Tuesday March 15, 2011, 11:50 AM – Official statement by Yves Carcelle, Chairman and CEO of Louis Vuitton: “Louis Vuitton has been present in Japan for over thirty years and our hearts are with the Japanese people in these hard times. We are greatly saddened by this tragedy and we express ours sinceres condolences.” LVMH …
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