Luxury Brand Digital Marketing Portal
Since February 2011, seven world-class luxury brands, most recently Cartier, have opened exclusive branded video channels through China’s leading Internet television site Youku.com, Inc. (NYSE: YOKU). Other luxury brands with exclusive presences on Youku include Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido. The branded video channels are not the luxury brands’ first foray into …
Hong Kong’s popularity as a luxury-goods market, boosted by well-heeled tourists from neighboring mainland China, is being matched by demand in the city for shares in luxury brand companies, exemplified by a near doubling of the value of Milan Station on Monday. Shares in Milan Station, which sells second-hand and new luxury handbags, surged as …
The same theory still holds true, increasing a newsworthy interest can always create a demand for supply. Wanting to sell more luxury private jets? Try holding a newsworthy air show! Remember every event must be driven with a purpose. What is it that truly interests your target audience the most? When introducing your luxury private …
Celebrity kids are making just as much impact on the luxury industry as their famous parents. However, there remain a few elite celebrity kids who capture enormous media attention for their child luxury lifestyle and fashion sense. They remain the frontrunners and set the child luxury demands by parents from around the world. After all …
I know I keep ranting and raving about fashion lifestyle for kids. But the luxury fashion market focused on posh children is not seeing any signs of slowing down. In fact there is more of a demand from fashion powerhouses to bring more half size fashion to the market. What have we learned while working …
Warning this post should not be used by everybody. Let me caution that beauty is in the eyes of the beholder, no matter how much plastic surgery is done. When we see celebrities walking the red carpet looking so beautiful it may be easy to believe that it was 100% all natural. However, very few …
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