Burberry made a switch to put more energy in their luxury marketing and storytelling to launch new product categories. A smart move after attracting over 42 million views online for Burberry’s Christmas luxury ad campaign. Curating origin of their founder Thomas Burberry, the luxury brand utilized heritage storytelling which always resonates well with high-end target …
Luxury
Showing: 55 - 60 of 309 ArticlesLuxury Digital Marketing Hack
You might not know this but we create “luxury digital marketing” campaigns working with luxury brands and agencies. Certainly, here at MC Mosnar Communications we have seen our fair share of luxury campaigns. From million dollar budgets to affordable emerging luxury brand wannabes…to say that we are pretty particular about luxury digital marketing is an …
The Rihanna FENTY PUMA Impact
Rihanna is dub by millennials as the muse representative for Fly or LIT, she is everything to fashion. Her understanding of fashion is a goldmine for FENTY PUMA and they are humbled by it….this is why their collaboration works so well. In 2014, Rihanna gave the very first blueprint into masterminding how-to navigate …
Four Rules For Curating Killer Influencer Lists
Curating killer Influencer lists is the new black in luxury marketing. If you desire to sell more luxury goods, there are four rules to always follow to make this happen. Where today, Influencers out pace luxury brands with their engaging experiences on social media. Most luxury brands are just trying to keep up by offering …
Luxury Brands Need Omni-Channels With Two Things
If luxury brands want to sell more fashion, they must improve digital footprints for their Omni-Channels focusing on just two things. The emerging of digital technologies, social media and mobile devices has led to the significant changes in the retail environment and present opportunities for luxury retailers to redesign their marketing strategies. Today customers are …
Sunday Thrills
Sunday thrills…Hope today is full of relaxation. Thrill, a sudden feeling of excitement and pleasure. Sunday Thrills Enjoy
You must be logged in to post a comment.