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Luxury

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Trunk Shows Connect To India’s New Millionaire Households

Understanding how to target India’s thriving luxury market is greatly driven by their buying behavior. Exactly who are “India’s super rich” anyway?  Luxury brands know their target is to reach India’s rich dispersed across the country’s smaller industrial cities. The only problem is that these particular potential wealthy consumers are wary of shopping online. So what’s exactly …

Norell New York Luxury Branding: Think Marilyn Monroe, Jackie Kennedy and Lauren Bacall

Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987.  It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale …

Luxury Branding Marketing Strategies For Using Periscope To Drive Millennial Targeting

By now you have likely already heard about how powerful Periscope is (the place to explore the world through someone else’s eyes!) for brands. What you may not be understanding fully are the enormous benefits of using Periscope as a luxury branding marketing strategy for selling more luxury goods, products, and services can offer. Okay, now …

CMO Guide To Finding Influential Luxury Twitter Profiles #Luxury #LuxuryMarketing

Every great CMO “Chief Marketing Officer” could use a hand finding the most influential luxury marketing resources. Ever wonder who should you tweet or engage on Twitter when it comes to luxury goods? Understandably, luxury brands fear social media because it unveils the exclusivity engagement. Not all social media channels are created equally and Twitter …