Curating killer Influencer lists is the new black in luxury marketing. If you desire to sell more luxury goods, there are four rules to always follow to make this happen. Where today, Influencers out pace luxury brands with their engaging experiences on social media. Most luxury brands are just trying to keep up by offering …
Luxury Brands
Showing: 55 - 60 of 307 ArticlesLuxury Brands Need Omni-Channels With Two Things
If luxury brands want to sell more fashion, they must improve digital footprints for their Omni-Channels focusing on just two things. The emerging of digital technologies, social media and mobile devices has led to the significant changes in the retail environment and present opportunities for luxury retailers to redesign their marketing strategies. Today customers are …
Weekend Luxury Brand Engagement Makeover
Luxury brand engagement is about being in the right place, exactly at the right time. Actually, the weekend is when a luxury brand can win the most engagements! Yes, when most luxury brands are off jet-setting (closed office) they miss out on the most important time to connect with their target audience. Also known as …
Coach Names Selena Gomez New Face Brand Ambassador
Coach goes on the record and makes it official, actress and singer Selena Gomez is their new face brand ambassador! The powerhouse collaboration with Coach and Gomez will be wide ranging and commence with Selena appearing in Coach’s fall 2017 fashion campaign. It will also include a special design project with Coach Executive Creative Director Stuart Vevers. …
Gucci Stories Winter 2016
Gucci stories take us far away for winter 2016. Featuring psychedelic scenography that is echoed in the energy and decoration in Alessandro Michele’s collection. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo! Gucci Stories Winter 2016 Top trending luxury digital media on Gucci: …
Coach 75th Anniversary Party Insider
Coach lived up to their reputation as America’s original house of leather for their 75th anniversary at New York City’s Pier 94 with a dual-gender runway show and party featuring musical sets by guest DJs Lolawolf and Mark Ronson. Coach was founded in a small Manhattan loft by six artisans with a simple goal: to create beautiful, functional …
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