Luxury Brand Digital Marketing Portal
Luxury digital marketing needs ” Phygital” the art of combination for digital and physical. Creating an innovation to design influencer PR marketing through purchase engagement. Digital marketing for luxury brands can drive more in-store and online purchases. The use of mobile apps connect digital and physical in direct contact real-time. An approach to meet the …
Luxury digital marketing for the holiday season will be all about content strategy, especially when it comes to “innovation designed to sell” more luxury goods. If it is true that content is King, then digital marketing from an influencer marketing PR platform is the throne to rule the world. Luxury brands who seek to attract …
Abercrombie & Fitch Co. has a new brand conviction that will be launched with the Company’s largest ever advertising campaign to kick off this year’s holiday season. At the same time, A&F will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media, and out-of-home marketing in New York …
Dealmoon Singles Day is reshaping the online shopping experience in a big way. Last year, Singles Day global sales far surpassed Cyber Monday. In 2014, Singles Day sales surpassed Cyber Monday by four times ($9 billion vs. $2.65 billion) to become the biggest online shopping day. While, Black Friday still tops both at sales of $50.9 …
Ralph Lauren is the leader in digital marketing with an online market share of 19.2% over other top luxury brands. When it comes to online influence RL is setting the standard with their disruptive digital marketing strategies. Ralph Lauren is the third-largest branded apparel company “by revenue” in the United States. How RL owns online influence …
The future of luxury for 2017 is near, luxury brands are getting ready for a transitional uprising. This means that it’s now time for luxury businesses to create innovative products, services and experiences or die from not going digital. If the top five future of luxury 2017 digital trends could be summed up “The Future …
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