Luxury Brand Digital Marketing Portal
Joy to the world of luxury is spreading around the web. This season for luxury brands social media will play a major role when it comes to influencing luxury purchases. As a result luxury brands are competing to gain more followers, friends, fans, and members. All social media attributes that are very different from the …
Affordable luxury and high-end luxury are two different branding concepts. Which is exactly what one thinks of when comparing Kohl’s to Gucci. Recently, Jennifer Lopez and Marc Anthony announced they will be launching a his-and-hers contemporary “lifestyle and home décor brand” for Kohl’s Department Stores that will debut in fall of 2011. What’s the big …
Every fashion brand is racing to get front page coverage these days. However, even after exclusive product launches and special V.I.P invites many fashion brands still don’t achieve the results they want. Mainly because when it comes to fashion PR most brands still don’t understand that every event must serve a purpose. Fashion powerhouses have …
Dear Brand Marketers How many followers you have does not matter. I repeat how many followers you have does not matter. Who is following you that like what you Tweet about does! Better yet who has influence about what you Tweet about and can Tweet drop about your brand is priceless. I wanted to start …
Almost every luxury brand is concerned about Google’s recent announcement and for good reasons. Starting September 14, 2010 Google will allow brand name keywords to become available for sale to any legitimate advertiser. What does this mean for luxury brands big and small? Certainly, one of the world’s most credible luxury brands LVMH behind the …
The same theory still holds true, increasing a newsworthy interest can always create a demand for supply. Wanting to sell more luxury private jets? Try holding a newsworthy air show! Remember every event must be driven with a purpose. What is it that truly interests your target audience the most? When introducing your luxury private …
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