Luxury Brand Digital Marketing Portal
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The most important review for every luxury brand in 2013 will be to make their brand influential. This is why brand awareness is a significant key resource for luxury brands to be relevant in the New Year. In order for consumers to heart a specific luxury brand there must be a level of influence over …
With the 2012 holiday shopping season right around the corner, MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today released its latest study examining e-commerce and counterfeit goods. Focusing on the apparel and luxury goods segments, the MarkMonitor Shopping Report found that one in five bargain hunters in the U.S. …
Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online …
VALENTINO Up 24 Per Cent According to VOGUE UK, Ella Alexander, VALENTINO has reported a revenue boost of 24 per cent in the past six months, helping it to return to the black. The Italian label posted first half net profits of 2.6 million euros, compared with a loss of € 7.4 million during the …
“John Galliano sacked from John Galliano” – Chinese Investors’ Takeover For John Galliano’s fashion label? John Galliano has been fired by his own namesake label following his alleged racist and anti-Semitic tirades. The borad at John Galliano, 91 percent of which is owned by Christian Dior, has agreed to hand over design duties to the …
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