By now you have likely already heard about how powerful Periscope is (the place to explore the world through someone else’s eyes!) for brands. What you may not be understanding fully are the enormous benefits of using Periscope as a luxury branding marketing strategy for selling more luxury goods, products, and services can offer. Okay, now …
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Showing: 7 - 12 of 39 ArticlesThe Gucci Fall Winter 2015 Campaign Short Film #Luxury
The Gucci Fall Winter 2015 campaign is a short film featuring models Tessa Charlotte Bruinsma and Tobias Lundh. The short film was directed by Glen Luchford which brings to life creative director Alessandro Michele’s Fall Winter 2015 collection. Because the world has been waiting…. Gucci Fall Winter 2015 campaign in short film… The Gucci Fall Winter 2015 …
New York City’s Tallest Rooftop Terrace #UrbanLuxury #Luxury
Just steps from the Rainbow Room on the 65th floor, guests can enjoy cocktails and small plates at SixtyFive, one of Manhattan’spremier cocktail lounges. Open five nights a week, SixtyFive boasts a wrap-around terrace open during the warmer months for al fresco drinking and dining. Beverage Director Molly Cohen’s menu of classic and contemporary cocktails …
How Super Rich Made Luxury Public Relations Professionals Domestic Servants #Luxury #LuxuryPR
First off to luxury public relations professionals you get no sympathy from us none whatsoever. You seemingly created this entire world of catering to the super rich for going above and beyond to meet ridiculous domestic demands from clients. It’s a “hash reality” but it just had to be said and now the time has …
Why Luxury Brands Need Luxury PR Media Now #Luxury
For luxury brands the art of exclusivity creates a strong demand appeal for their luxury goods. The attraction of limited editions and exclusive V.I.P offerings is the thriving pinnacle point for the world of luxurious offerings. Generally, how luxury brands elect to communicate with the public also involves using exclusive targeting. Whereas, public relations for …
Lessons From Moda Operandi How-to Add #Shop-able Value To Editorial Content
Before the luxury industry decides to give up on luxury department stores, first take lessons for how-to build a better shopping experience for the future. This is exactly what Moda Operandi is doing and using technology to make it happen. With an focus to elevate the online shopping experience as an luxury engagement method. If …
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