Luxury Brand Digital Marketing Portal
Dream Cruises just changed the game for cruise ship video tours with their new digital marketing campaign. The campaign was developed by Leo Burnett China. This time Dream Cruises in China uses creativity story telling with love to inspire Chinese travel. Featuring a fairy fantasy love story between an astronaut and mermaid. “There seemed no better way to launch …
The new blazing trend in luxury marketing is sponsored content and even social media networks want in on this engagement phenomenon. For luxury brands content marketing creates a better solution to communicate….but will the engagement be effective if it’s not coming from the best matched niche platform?? With the new policy, Facebook is introducing a …
Whenever I talk to luxury brands, the very first thing they express to me is that they want to generate more revenue. Typically, by the time brands seek professional help it’s practically a do or die and sink or sail situation. If only they would work with an professional on luxury public relations and marketing …
When it comes to social media the rules are vastly different for luxury brands. Most emerging or even seasoned luxury brands don’t get the best return investment from their social media efforts. What’s important to understand is that networking online is not meant to be a direct promotional venue. This is the main …
Luxury fashion PR is all so glam right? Who is wearing who and how much press is a luxury brand getting these days. Those are the elements that drive the world of fashion PR. One luxury brand took a hot bet on Twitter and no they did not depend on Interns to lead the way. …
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