Luxury Brand Digital Marketing Portal
By now the majority of luxury brands have decided to pull down their exclusive walls and engage with luxury consumers in a more digital friendly manner today. What “I” mean is that most luxury brands now have an official website that allows luxury consumers to shop online and through their mobile platforms as well. The …
In the words of CoCo Chanel, “a girl should be two things classy and fabulous”. She was born Gabrielle Bonheur Chanel, on August 19th, 1883. Her vision for French fashion and creation of the Chanel luxury brand lives on today. While Chanel actually died on January 10th , 1971 her rules for what represents a …
Yes, luxury should be more exclusive and personal. However, can customer service address every need of affluent consumers today? Luxury brands want to provide the best experiences possible to win customer loyalty. Many luxury brands have opted out of engaging with affluent audiences through mobile technology. Mobile commerce presents serious revenue earnings potential for luxury …
Engagement connection between luxury brands and their desired target audiences is a hit or miss. Which is why luxury media exposure must present and offer value for luxury brands to reach affluent consumers. Not only will marketers who promote high-end offerings have to reach the right target audiences, they also must make sure the platform …
The next frontier for luxury brands might not be China. As luxury brands continue to lack luster in China because of an increasing slump in retail sales. Companies are growing concerned about where should they be focusing to attract affluent customers. It might not be China or even a country…. Luxury brands must seriously stop …
When it comes to mobile technology Apple represents luxury the very best. Apple is a luxury brand that affluent consumers display like a fashion statement. Luxury consumers value Apple by consistently showing their customer loyalty. Apple represents luxury mobile communications. The App Store is where affluent consumers buy, shop, and source. Download the Luxury Diffusion …
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