Luxury Brand Digital Marketing Portal
Versace took fashion media to the next level for their Spring and Summer 2018 Ready-To-Wear collection, making it a major show stopper. Their Ready-To-Wear collection was a fashion walk back down memory lane. A tribute show to the late fashion icon Gianni Versace, it was simply sensational. Now every person on the planet wants to own …
Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury) …
Michael Kors luxury campaign for Fall and Winter 2017 is all about street style influence. Reflecting on the busy jet-setting lifestyles of consumers who travel the world. As Bleisure “business travel” expands, Michael Kors is on track to be the fashion brand of choice. Michael Kors Luxury Fall Winter 2017 Campaign Michael Kors is a world-renowned, …
Gucci stories take us far away for winter 2016. Featuring psychedelic scenography that is echoed in the energy and decoration in Alessandro Michele’s collection. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo! Gucci Stories Winter 2016 Top trending luxury digital media on Gucci: …
The RealReal selected SoHo neighborhood of New York City for its first-ever pop-up shop! For the first time luxury shoppers will be able to take part in a beautiful brick-and-mortar experience, unlike peer-to-peer consignment sites. Why The RealReal is unique is because they take possession and authenticate all items prior to sale and thus, is able to …
Luxury advertising is pushing limits to challenge fake news stories, introducing controversy branding. So it appears that “controversy branding“ is a real big deal in luxury advertising at the moment and many emerging luxury brands can even use it to capture brand awareness engagement. Luxury Advertising French luxury brand Yves Saint Laurent enforced controversy branding …
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