So what “exactly” does it take to sell fashion to young girls? Well, smart luxury brands as well as luxury retailers now know it takes more than just a pretty face or hot body these days. Which both Gigi Hadid and Kendall Jenner also hold both of these necessary assets. Why are “these two young …
Luxury PR Tips
Showing: 7 - 12 of 27 ArticlesLuxury Travel The Ritz-Carlton App Launches
If you still don’t believe that apps are right now and not the future. It is very important that you incorporate apps in your luxury marketing strategy. For luxury goods, products, or services you will want to take notes on how The Ritz-Carlton is using apps to engage and also offer experiences. Apps can deliver …
35K Lessons In Spin Of Selling Luxury Goods
Most people with a luxury brand offering have just one wish and that wish is to sell more luxury goods faster. The most common question we receive is “how do you sell luxury?” …. Well, it takes more than media exposure or advertising. As most will find out only after spending hundreds of thousands of …
How Luxury Retailers Can Get Showrooming Consumers To Buy In Store
For luxury retailers getting high net-worth consumers to buy in-store is a major problem. As the comforts of online luxury shopping demand grows more consumers are making their purchases online over inside retail stores these days. No big deal right? Well, many luxury brands don’t offer the same luxury goods and products online that they …
A .Luxury Domain For Luxury Brands The New Norm
The new .Luxury domain is a top level domain known as “gTLD” identified as a generic top level domain. A specific domain for the luxury niche industry ideal for luxury brands, luxury professionals, luxury products, luxury services, luxury retailers, etc. A luxury engagement zone for luxury consumers to connect with luxury brands. The best solution …
Luxury PR Travel Plans – World’s Top Destinations To Visit
What top destinations to visit is something always high on our radar. So when the world’s largest travel site “TripAdvisor” announced their 2014 Travelers’ Choice Destinations we had to get the insider scoop. Top destinations can influence luxury branding tremendously and learning how-to create luxury PR campaigns around luxury travel plans can help increase profit …
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