Luxury Brand Digital Marketing Portal
Luxury brands are out to nab the next HOT target audience. This time luxury brands are not targeting the usual middle-aged woman with a fancy for high-end shopping. No, they are out to attract and engage urban luxury males with an unpretentious demand for ultra luxury goods and services. Suitsupply Spring Summer 2014 Photo credit …
As more luxury brands get more social the aspect of where they socialize will start to matter most. The fact that luxury brands have started to embrace social media is a promising start. However, as noted by forbes luxury brands will need to do more than just show up. Setting up social media channels and …
If you want to know what is hot and trendy to incorporate into a luxury PR campaign. Look no further, Gangnam Style is the hottest luxury PR sensational attraction. Gangnam Styleb Youtube What on earth is this Gangnam Style? The sociological significance, it seems, is that Gangnam is a Seoul neighbourhood where people are supposed …
For luxury brands the start of a new season is the ultimate time to generate publicity buzz. When it comes to high-end luxury the perception of the brand’s message is the key element. So how do you standout in the crowd among spring and summer campaigns of LookBooks? To understand the value of a LookBook …
Maybach was able to capture ultra luxury car buyers and had a love affair among some big name clients. So now that Maybach will enter the world of classic ultra luxury cars never to produce more. Which ultra luxury car brand will claim the alternative position to replace Maybach? Well, no shame in Bentley’s game …
In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you …
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