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Luxury Brands

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Top Little Fresh Meat Luxury Brand Ambassadors

Little Fresh Meat is the powerful influential term being used in digital  campaigns to drive revenue, targeting China’s younger generations. Where the younger crowd are much more tech-savvy and respond well to new “Little Fresh Meat” used in digital marketing campaigns as representatives for luxury brand ambassadors.  Top Little Fresh Meat  Meet the hottest “Little …

Sophie Turner For Louis Vuitton

Sophie Turner will star in the newest Louis Vuitton luxury campaign. Which will also feature Turner along with Jaden Smith and Riley Keough. Sophie Turner Sophie Turner was born 21 February 1996. She is an English actress. Turner made her professional acting debut as Sansa Stark on the HBO fantasy television series Game of Thrones (2011–present), …

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However, …

Burberry Switch To New Luxury Marketing

Burberry made a switch to put more energy in their luxury marketing and storytelling to launch new product categories. A smart move after attracting over 42  million views online for Burberry’s Christmas luxury ad campaign.  Curating origin of their founder Thomas Burberry, the luxury brand utilized heritage storytelling which always resonates well with high-end target …

Kids Lifestyle Shopping Curating Influence

Kids lifestyle shopping by curating influence is the new “It” factor in luxury marketing. If you target the kids marketplace curating is where you want to immediately shift your focus efforts. Well, that is if you want to sell more merchandise centered around kids lifestyle!  What’s the big deal with kids clothes anyway?  It’s a …