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Showing: 31 - 36 of 43 ArticlesLuxury Brand PR Best Designer Snake Trends Targeting China
The Chinese Zodiac predicts that 2013 is the year of the Snake. For all major luxury brands incorporating the snake theme is a must. Many luxury brands might be thinking that all they need to do is simply add snake images and Chinese consumers will be ready to buy. A very important strategy should be …
Six Best 2013 Luxury PR Guidance Making Luxury Brands Influential
The most important review for every luxury brand in 2013 will be to make their brand influential. This is why brand awareness is a significant key resource for luxury brands to be relevant in the New Year. In order for consumers to heart a specific luxury brand there must be a level of influence over …
The Luxury Brand War Inside China Online Retailers
Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online …
One To Attend Pam Danziger’s Luxury Brand 60 Minute Webinar
Join Pam Danziger, the president of Unity Marketing, on Thursday November 10 at 12 p.m. EST to learn the 10 essential values every luxury brand has to deliver and how to these values work for your brand. Branding is a long-term proposition. It is an investment in the future of your business. To build a …
Three Ways Luxury Brands Can Connect With Wealthy Latinos
According to an AdAge article, during the past decade, the Hispanic $110,000-plus households grew 221% compared to 87% for total U.S. $100,000-plus households. This has increased the penetration of Hispanic households among the total $100,000-plus households in the U.S. from 3.7% to 6.5% during that time. So, believe they are out there, but it is …
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