Luxury Brand Digital Marketing Portal
By now the majority of luxury brands have decided to pull down their exclusive walls and engage with luxury consumers in a more digital friendly manner today. What “I” mean is that most luxury brands now have an official website that allows luxury consumers to shop online and through their mobile platforms as well. The …
The next frontier for luxury brands might not be China. As luxury brands continue to lack luster in China because of an increasing slump in retail sales. Companies are growing concerned about where should they be focusing to attract affluent customers. It might not be China or even a country…. Luxury brands must seriously stop …
What is it about an luxury brand ad campaign that captures the attention to create a demand? In order to connect with high net worth individuals, the most important thing to do is find them first. Through advertising luxury brands can use lifestyle ads to engage and educate desired target audiences. Luxury brands utilize ad …
Shikar Dhawan, Sania Mirza to endorse Rodeo Drive Luxury brands India’s foremost boutique for luxury Swiss watches, world class writing instruments and leather accessories, Rodeo Drive Luxury Products today announced a one year endorsement deal with country’s new batting sensation Shikar Dhawan and tennis star Sania Mirza. The two sporting stars will be the first …
CR Cataunya Ransom is the Co-founder of the acclaimed MosnarCommunications.com luxury PR portal. Having award winning influence and credibility luxury brands seek to work with the portal to reach ultra rich audiences. Unlike traditional advertising outlets, luxury brands enlist the portal site to help reach exclusive high-end audiences not considered for the masses. The content …
Most new luxury brands will fail because they can’t penetrate the marketplace fast enough. In fact, about 50% of businesses fail in the first year and approximately 95% of businesses fail within five years. A greater problem for the CMO (Chief Marketing Officer) is that they often are out of touch with reality when it comes …
You must be logged in to post a comment.