The traditional magazine as we knew it, is officially dead. No sadness from us that way of thinking was much outdated and too much fluff used to promote luxury brands. New media is very different so no surprise luxury lifestyle magazines are becoming very popular. Which is why smart luxury marketers need to leverage this …
Luxury
Showing: 301 - 306 of 309 ArticlesThe Luxury Brand War Inside China Online Retailers
Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online …
Five Steps For Launching Luxury LookBook Spring Summer Campaigns
For luxury brands the start of a new season is the ultimate time to generate publicity buzz. When it comes to high-end luxury the perception of the brand’s message is the key element. So how do you standout in the crowd among spring and summer campaigns of LookBooks? To understand the value of a LookBook …
Luxury PR 2012 What’s Hot, Out, and New Year In
In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you …
Six Luxury Brand Stocks To Watch 2012
With the recent excitement of luxury brand IPOs more experts are predicting luxury stocks to rise. Citigroup has prepared a list of luxury stocks around the world projected to rise even higher. No doubt that the luxury industry is moving in the right direction. We at MosnarCommunications.com were talking luxury PR when all others jumped …
Seeding Kim Kardashian For Luxury Wedding Branding Was All Wrong
Are we to be shocked or even stunned that Kim Kardashian’s marriage to Kris Humphries is ending only after 72 days of marriage. The luxury brands who banked on seeding Kim Kardashian as the luxury wedding brand ambassador are sure to feel the backlash. It was never a smart move to seed Kim Kardashian …
You must be logged in to post a comment.