The year of 2014 for luxury brands will be all about the content marketing. Luxury brands who focus on content marketing will come out on top and those who don’t will see the value of their brand influence drop. Now more than ever luxury brands must be concerned about how to increase their brand awareness …
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Showing: 13 - 18 of 25 ArticlesStill Get Exposure, Exposure, Exposure Using Luxury Press Releases
It's not the luxury press release that did not work for your luxury brand. Even if you vowed to never ever do another press release again, you at least owe it to your luxury brand to find out why it didn't work. No matter what you have heard about press releases in the media lately, …
Luxury LVMH’s Hotel Management To Operate The Hotel Saint-Barth Isle de France
LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Hennessy, Glenmorangie, Ardbeg, Numanthia, Vodka Belvedere, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Green Point, Cape Mentelle, Newton. Its …
One-On-One Interview With CR Cataunya Ransom, Co-founder MosnarCommunications.com: Curating Superior Luxury Brand PR Management
CR Cataunya Ransom is the Co-founder of the acclaimed MosnarCommunications.com luxury PR portal. Having award winning influence and credibility luxury brands seek to work with the portal to reach ultra rich audiences. Unlike traditional advertising outlets, luxury brands enlist the portal site to help reach exclusive high-end audiences not considered for the masses. The content …
My First Luxury Brand Crush #LuxuryBrandCrush
It’s just something about your very first love…. You know the sense of pride of being associated among the elite and privileged. Do you remember your first time? How did you meet? I remember simply holding my first luxury brand in my arms and I was changed forever…. A luxury brand is a first love …
A Luxury Brand Must Have Brandlicity: Memoir Self Help Guide How To Brand A Business
Most new luxury brands will fail because they can’t penetrate the marketplace fast enough. In fact, about 50% of businesses fail in the first year and approximately 95% of businesses fail within five years. A greater problem for the CMO (Chief Marketing Officer) is that they often are out of touch with reality when it comes …
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